Tuesday, March 03, 2015

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Consumers more willing to treat themselves

Trends

20% of women shoppers treat themselves with flowers

David Kuack | September 26, 2010

The October issue of Consumer Reports’ ShopSmart magazine reports that women shoppers are still in a penny pinching mode, holding back on making major purchases of expensive items like jewelry, furniture and appliances. However, more women are treating themselves with other products and services, including flowers.
A July survey of more than 1,000 women from across the country indicated that they are more willing to treat themselves compared to a similar survey done in January. Within the past 30 days of when the July survey was conducted 20% of women indicated they had purchased fresh flowers. This was a 7% increase over the January results.

Pictured: A nationwide survey of women shoppers in July found they were more willing to treat themselves to products like flowers than they were in January. 

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