Friday, August 22, 2014

Home News Consumers more willing to treat themselves

Consumers more willing to treat themselves

Trends

20% of women shoppers treat themselves with flowers

David Kuack | September 26, 2010

The October issue of Consumer Reports’ ShopSmart magazine reports that women shoppers are still in a penny pinching mode, holding back on making major purchases of expensive items like jewelry, furniture and appliances. However, more women are treating themselves with other products and services, including flowers.
A July survey of more than 1,000 women from across the country indicated that they are more willing to treat themselves compared to a similar survey done in January. Within the past 30 days of when the July survey was conducted 20% of women indicated they had purchased fresh flowers. This was a 7% increase over the January results.

Pictured: A nationwide survey of women shoppers in July found they were more willing to treat themselves to products like flowers than they were in January. 

Top news

Highlights from the IGC Show bus tour in Chicago

Stops included City Escape, an urban oasis, and The Gardens at Ball.

Walters Gardens wins Grower Award from Perennial Plant Association

The annual award is presented to a single PPA member in recognition of that grower's high production standards, quality plants and innovative approach.

Northeast Greenhouse Conference to be held Nov. 5-6

The Mass Mutual Center in Springfield, Mass., will play host.

x