Monday, July 28, 2014

Home News Consumers more willing to treat themselves

Consumers more willing to treat themselves

Trends

20% of women shoppers treat themselves with flowers

David Kuack | September 26, 2010

The October issue of Consumer Reports’ ShopSmart magazine reports that women shoppers are still in a penny pinching mode, holding back on making major purchases of expensive items like jewelry, furniture and appliances. However, more women are treating themselves with other products and services, including flowers.
A July survey of more than 1,000 women from across the country indicated that they are more willing to treat themselves compared to a similar survey done in January. Within the past 30 days of when the July survey was conducted 20% of women indicated they had purchased fresh flowers. This was a 7% increase over the January results.

Pictured: A nationwide survey of women shoppers in July found they were more willing to treat themselves to products like flowers than they were in January. 

Top news

Don’t just survive — thrive

As you navigate through water restrictions and drought conditions, fill your canteen with these useful tips to create a stronger business.

Novelty Manufacturing co-acquires EarthBox Inc. assets

Novelty will manufacture and sell EarthBox gardening systems and accessories.

A dozen students to receive Sidney B. Meadows scholarships

Students will receive awards during SNA 2014.

Working hand in hand

Redefining what “competition” means to your business opens doors to cross-marketing, and it can help you find your local business allies.