Candle/home fragrance company will add three key giftware brands to its portfolio
MVP Group International, manufacturer of candles and home fragrance products, has agreed to acquire Midwest-CBK, a leading holiday, gift, candle, and décor company with over 100 years of experience in the giftware industry. Key brands of Midwest-CBK include Colonial Candle, Seasons of Cannon Falls and CBK. The closing is expected before May 31.
Commenting on the acquisition, Mary Propes, CEO of the Charleston, S.C.-based MVP Group International, said, “We are pleased to have Midwest-CBK as part of our growing family. Midwest-CBK and MVP Group International are an excellent strategic fit for each other. The strength of MVP’s core competency of global sourcing and its focused approach towards strategic marketing and branding initiatives will benefit our growth objectives, whereas the Midwest-CBK innovative design and development team and large, established customer base will further an overall growth strategy in the premium channel in branded candles, seasonal decorative accessories, décor and giftware.”
MVP Group International designs, manufactures and markets an extensive line of candles and home fragrance products including scented candles, potpourri, and other fragrance products, and markets a broad range of related candle accessories through multiple channels of distribution.
Midwest-CBK, a national design leader in holiday, home décor, gifts, candles and outdoor living, brings independent retailers exclusive designs and best-selling formats. New introductions feature excellent prices and terms designed to boost margins; an experienced, dedicated sales team to assist at the store level; award-winning display ideas; a drop ship program to provide incremental décor sales; and a new website providing 24/7 access to account history and online ordering.
Please call 800-394-4225, visit www.mwcbk.com, or contact your local Midwest-CBK account manager for more information, to request a catalog or to locate a showroom near you.