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Dig.Drop.Done goes digital

Industry News

Flower bulb campaign’s social presence expands with new sites, new features

| March 26, 2012



Dig.Drop.Done, the educational flower-bulb marketing campaign, has enhanced its social media presence for the second season of the initiative.

Facebook / Green Thumb Giveaway
Between now and April 13, Canadian and U.S. residents can enter the “Green Thumb Giveaway,” Facebook contest. One winner will receive a Holly Aiken tote featuring the Dig.Drop.Done tulip, an enameled gardening trowel from Brook Farm General Store and a bag of assorted summer-flowering bulbs— a $150 value. Since the Green Thumb Giveaway began a week ago, Dig.Drop.Done’s "Weekly Total Reach" has increased to almost 400,000 Facebook users. The campaign also transitioned to Timeline, further enhancing the user experience.

Pinterest
Dig.Drop.Done has fully embraced this new social media site, which provides yet another dimension to planting bulbs, and lets users share each others’ bulb-planting ideas.

Twitter
The campaign’s Twitter base is solid, organizers reported. Tweets stream continuously, and trade and consumer media, bloggers and gardeners ranging in skill from novice to expert have been contributing to the dialogue.

YouTube
Dig.Drop.Done videos that were posted to the campaign’s YouTube channel have been viewed roughly 15,000 times. More practical how-to videos are slated for production in 2012 and will be posted to the Dig.Drop.Done channel and on the campaign’s main website.

Website
Since launching in July 2011, the campaign’s website has had more than 107,000 visits, of which 96,000 were unique. Numbers are expected to rise throughout 2012 as the digital consumer media ramps back up. The site also now features a Family Fun section with numerous project ideas.

Dig.Drop.Done is sponsored by the Dig.Drop.Done Foundation (a select group of major Dutch flower bulb exporters who are members of Anthos, Holland’s Royal trade association for nursery stock and flower bulbs) and iBulb, a foundation that was set up, by Anthos.

 

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