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Home News More than 70 schools, organizations vying for Burpee Food Truck stop

More than 70 schools, organizations vying for Burpee Food Truck stop

Industry News

“The Grow Anywhere Tour” will provide fresh produce and gardening advice to communities in food deserts.

| January 17, 2013

The Burpee Home Gardens Food Truck will make 23 stops around the country this spring as part of its “Grow Anywhere Tour,” a program that will deliver fresh food to communities in food deserts. 

The home gardening company received more than 500 applications from schools and organizations around the country. The entries were narrowed down to 72 locations that are in areas with limited access to fresh produce.

Schools and organizations vote on Facebook to help Burpee determine the 23 winners. Burpee provided each school with tools and resources to create a public relations campaign to help spread the word about the Facebook campaign. Voting ends Feb. 15.

“We received over 100,000 votes in the first 48 hours (of Facebook voting), and we’ve seen an impressive increase in ‘likes’ and consumer connections via social media, too,” said Carolyn Dixon, sales manager for Burpee Home Gardens.

The “Grow Anywhere Tour,” which starts in mid-March, will drop off 30,000 pounds of produce, 13,000 vegetable plants and gardening advice so communities can learn to grow their own fresh food. For more information, visit www.burpeehomegardens.com.

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