In 2017, Leslie F. Halleck, owner of Halleck Horticultural, LLC, and a regular Greenhouse Management contributor, began writing her monthly Hort Truths column for the magazine. Ring in 2018 with a recap of her work from last year.
Choose your candidate questions carefully to avoid discriminatory hiring practices.
Just as we update how we market our products and services to customers over time, so must we evolve how we market ourselves to potential hires.
Hit the mute button on color, but not your cut flower messaging.
Why you should embrace plants as art, and sell them as such.
In-depth content as well as strategic customer service and sales are driving online engagement.
Is your one-size-fits-all compensation strategy failing you and your employees?
Remove the obstacle of fear from your business decisions.
Although the drought may be abating in some areas of the country, growers can benefit by continuing to adapt to the new normal.
Halleck's three-pronged approach to industry events: Recon, Hunting & Gathering, and Harvesting phases.
Know when to pivot, close or sell your business to safeguard your and your employees’ finances and well-being.
Follow these steps to project a positive company culture — even with seasonal employees.
When evaluating employees, it's wise to consider their long-term future with your business.