American Express: 43 percent of adults took part in Small Business Saturday

American Express: 43 percent of adults took part in Small Business Saturday

An estimated 4 out of 10 American consumers shopped at local, independent businesses and restaurants over the recent holiday weekend, according to industry surveys.

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November 29, 2017
Industry News Retail News Trends

From American Express:

New York, Nov. 27, 2017 -- As Small Business Saturday closed out its eighth year on Saturday, Nov. 25, shoppers provided an encouraging boost to small businesses at the start to the holiday shopping season.

According to data from the 2017 Small Business Saturday Consumer Insights Survey, released today by the National Federation of Independent Business (NFIB) and American Express, an estimated 108 million consumers reported shopping or dining at local independently-owned businesses. 

“Year after year, Small Business Saturday receives remarkable support from shoppers and communities nationwide,” says Elizabeth Rutledge, executive vice president of Global Advertising and Media at American Express. “In year eight, it’s encouraging to see Small Business Saturday continue to gain momentum as more people recognize the benefits that independently-owned businesses bring to their neighborhoods—and our country as a whole.”

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