Bayer Garden sale to SBM Développement will be completed on Oct. 4

Bayer Garden sale to SBM Développement will be completed on Oct. 4

All 250 Bayer Garden employees will move to the French company.

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September 27, 2016
Press Release
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The sale of Bayer Garden to French firm SBM Développement (SBM) will be completed this Oct. 4, meaning that the product range and all 250 positions in Europe and North America will transfer to SBM at the start of the month. The news was released in a press release.

Bayer Garden is part of Bayer Environmental Science - a business unit of the Bayer CropScience division. The deal means that Bayer Garden in the UK and Ireland will transfer its amateur gardening business to be run independently as SBM Life Science Limited. The Bayer Environmental Science team will be re-structured and will solely focus on professional turf, amenity and pest control solutions, and will remain at the Cambridge Science Park.

The current head of Bayer Environmental Science for the UK and Ireland, Darren Brown, will move to head up the SBM Life Science UK and Ireland headquarters at TechnoPark in Cambridge according to Bayer. Taking on the position of Bayer Environmental Science country head is Alan Morris, who moves on from his current role as professional products head of sales.

“Having led the sales team for Bayer Environmental Science for five years, I’m enthusiastic about the new role that will develop the direction of the business in sales and marketing, but most importantly, in solutions - from regulatory hurdles, to safeguarding products with stewardship initiatives and designing new technologies for the future,” he says.

Additionally, Neil Pettican is moving into the role of head of sales for the turf and amenity business and brings with him 20 years’ experience in the sector, and a master’s degree in sports turf technology. He’s worked on a number of international class events at Wembley Stadium and has also been involved with four European Tour golf tournaments.

For more, contact turfsolutions@bayer.com

RELATED STORY: SBM Developpment Group purchasing Bayer Advanced, Bayer Garden