Leesport, Pa., June 29, 2017 – Bower & Branch, Trees for Life, announced the kickoff of its annual retailer enrollment period of July 1 to Oct. 31, 2017. Bower & Branch is a group of independent growers and garden centers offering consumers landscape-size trees and plants online and in member stores. This phase of expansion comes as the group looks to add to its network of qualified retailers within the existing Northeast, Midwest and Mid-Atlantic regions and expands into the Plains and Southeast States.
“We are serious about recruiting the finest garden retailers within and beyond the current 23 states, plus regional Grower Members to serve them,” says Sid Raisch, president and CEO of Bower & Branch. “This is something special, and we’ve invested heavily to ensure it empowers the people of this industry to be their best. We have proven that consumers enjoy the experience of buying plants online any hour of the day and night, finding what they’re looking for from a vast selection, and having it shipped to their local Bower & Branch Garden Retailer for them to pick up or have delivered and planted.”
David Bosco, owner and president of Wildwood Nurseries, says that offering e-commerce on products you already carry in store is one thing, but offering a product you don’t have is a game changer.
The 2017 offering includes a Sure-Launch Enrollment Program, with a choice from two Marketplace Subscription levels, plus a third one that can be customized for specific situations. All three subscription options include plug-and-play assets and activities to ensure a retailer’s success, including an in-store e-commerce Tree-osk (a kiosk structure with big screen monitor, tablets, signage and more), premium marketing materials, social and email management and more.
“We’ve studied the elements for success of members like Wildwood Nursery, and revamped our offering for 2017 incorporating best practices of highest performing members,” Steve Maddox, director of partnership development, said. “The Bower & Branch Showroom combats excessive inventory expense, a result of over-buying in an attempt to have everything a customer may ask for. The showroom assortment of the best of the best, with popular and conversation-starting varieties represents the quality and breadth of our online offering, along with the best sellers and exclusive products that make our 3-year and Satisfaction Guarantees possible. This also maximizes in-store cash & carry opportunities.”
Bower & Branch enrollment runs from July 1 to Oct. 31, 2017. Interested garden retailers and growers are encouraged to visit IGCSuccess.com to download the free Retailer Guide to find out more. Interested parties may also visit Bower & Branch at Cultivate (Booth #3516) in Columbus, Ohio, the IGC Show (Booth #310) in Chicago and/or The Garden Center Group Fall Event in Burlington, Vt., in September.