Attendees at Cultivate'17 will have the first look at Garden Media Group’s 2018 Garden Trends Report. President Susan McCoy and Creative Director Katie Dubow will unveil the seven new trends at AmericanHort’s annual conference July 15 in Columbus, Ohio.
“Cultivate brings together horticulture professionals from across the globe,” Dubow says. “It’s one of the biggest and best horticulture trade shows, making it the perfect place to reveal our trends.”
The report, which will not be available for download until September, takes a deeper look into the role wellness plays in the garden. People are becoming increasingly aware that mental health is just as important as physical health – and it’s affecting the way they garden.
RELATED: 7 trends to watch in 2017: The Garden Media Group’s 2017 report, Grow 365, forecasts that indoor gardening will become more popular and mainstream.
“We already know gardening works wonders for our health,” McCoy says. “Now we’re looking at the ways people are transforming their gardens to further improve their mental and spiritual well-being.”
From how plants form their own social networks to people creating indoor breathing rooms, gardening will once again shift to reflect global changes. The report examines how these changes affect gardeners.
Garden Media has released its annual trends report every year since 2001. Along with the report, the firm releases a YouTube video series and weekly blogs to keep consumers informed all year long.
Cultivate ‘17 officially kicks off Sunday, July 16 at the Greater Columbus Convention Center in Columbus, Ohio, and ends Tuesday, July 18. There are also several programs scheduled on Saturday, before the trade show floor opens.
To learn more about Garden Media Group’s report, visit GardenMediaGroup.com.
REALATED: 2017 trends for growers and garden center retailers [podcast]: Katie Dubow of Garden Media Group and Lindsay Pangborn of Dümmen Orange share their latest trend forecasts.