Danziger has finished its 2017 bedding open days "Novemberfest” event — an entire month during which bedding customers from all around the world, from Europe to Japan, from North America to Australia came for private sessions with the Danziger management team.
More than 100 top management teams from leading nurseries, growers and retailers came to explore the future varieties and concepts from the Danziger house.
“In a developed industry as ours, we feel the need to provide our customers with the full package. It all starts with the best genetics; this is why as breeders we allocate high resources of investments both in technology and in human capital in order to make sure we bring the best. But in today’s competitive and rapidly changing environment we have to bring added values- concepts, future planning, creative collaborations, all creative ways to allow higher success for our partners and us” said Ori Danziger, deputy CEO.
During the open days, visitors were able to explore a wide assortment of future varieties, and to take part in the screening and decision process. From the known AMORE Petunia series, through the TIMELESS Bidens — a family of high-quality and well diverse assortment of Bidens, to the new series that will be launched next season, the promising LIA Calibrachoa, with strong colors and habit.
“We want to make sure we bring each customer the best value for its own unique position and strategy. We spend time to listen to our customers, learn about their needs and dreams, adapt and change, and challenge our teams; breeders, sales, production and marketing to come up with dedicated solutions that will create mutual success” Ori said.
Danziger will continue to reveal its upcoming season's added values at the IPM ESSEN, 2018 January 23-26, Hall 2 stand number 2D.40