In this issue, we tackle the topic of creating value for your products, including tips for pricing plants beyond their cost inputs, strategies for raising prices on products without inducing sticker shock and a look at how outside industries create value for their products.
This issue's cover story explores The Sill, a New York City-based online plant retailer with a location each in the Upper West Side and Lower East Side. Eliza Blank, founder of The Sill, started her business with the goal of helping urban Millennials to realize that they can enrich their lives through plants, and that maintaining them can be approachable and rewarding.
Keep reading for additional sights, sounds, scents and tastes from the 2018 California Spring Trials; the latest trends in animal-themed decor; an excerpt from "Gardening Under Lights," and instructional book by Leslie Halleck; advice for creating an effective e-newsletter and homepage videos; our new Industry Partners supplement and more.
Photo courtesy of The Sill.