About 85% of U.S. consumers planned to celebrate Mother’s Day, our 2018 Mother’s Day Spending Survey found — and gifts are a big part of that.
But Mom isn’t the only mother figure in consumers’ lives — wives, mothers-in-law and other matriarchs are on the gift list as well. And our survey found that consumers who buy Mother’s Day gifts don’t necessarily spend the most on their own mothers. We also found that the top gifts on Mom’s wish list aren’t necessarily what she’s going to receive, according to buyers’ plans.
Our insights come from a Google survey performed in April 2018 (read more about our survey methodology). We also partnered with FTD to determine the most popular floral gifts.
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How did Mother's Day 2018 go at your garden center? How have sales in general been so far this spring? Let us know at email@example.com!