Garden centers contribute to the cause by hosting Pink Days

Garden centers contribute to the cause by hosting Pink Days

Otten Bros. Garden Center and Landscaping raises the most money for breast cancer research campaign

December 15, 2010
Marketing

The Invincibelle Spirit Campaign has recognized Otten Bros. Garden Center & Landscaping for raising the most money in 2010 as part of a campaign to raise funds for breast cancer research.

Otten Bros. Garden Center hosted “Pink Night,” a breast cancer fundraiser on June 24 as part of the Invincibelle Spirit Campaign to raise $1 million for the Breast Cancer Research Foundation (BCRF). Otten Bros. Garden Center is located at 2350 West Wayzata Blvd in Long Lake, Minn.

More than 100 members of the public attended the event, which included live music, speakers, food from local restaurants and caterers, and contests and raffles to win pink prizes. In total, the event raised almost $8,000 for the breast cancer organizations.

The Invincibelle Spirit campaign gathers support from garden centers across North America in a joint effort to host fund¬raisers for BCRF. As part of the campaign, garden centers will also be displaying the new Invincibelle Spirit pink ‘Annabelle’ hydrangea. For every Invincibelle Spirit hydrangea sold, $1.00 will be sent to the BCRF.

“The Invincibelle Spirit Campaign is the perfect storm for a garden center,” said Kris Uter of Otten Bros. “Great plant, great cause, great demographic. It is easy to plan an event around a hydrangea. Everyone loves hydrangeas – especially any non-white variety of hydrangeas here in the north.

“The cause you are supporting is extremely important to our core demographic. It really is the perfect combination. All the businesses and customers we spoke to about this event had in some way a story to tell about how breast cancer had affect their lives or someone dear to them. Everyone was so generous and willing to donate to the evening. Our staff was also extremely willing to go the extra mile for this cause and this event. It was something they all truly believed in. We will be doing Pink Night again!" concluded Uter.

Nature’s Corner, located at 6036 Angola Rd. in Holland, Ohio, also hosted a successful campaign on Sept. 25.

“They got their staff involved with many sporting pink wigs – one of the owners even dyed his hair pink!” said Kathy Garfield, a marketing specialist and an organizer of the Invincibelle Spirit Campaign. “Nature’s Corner deserves this recognition because they showed how you can have a fun, festive fundraiser even on a small budget. Plus, they received coverage on their local TV news station, proving this was a success for their business.”

“We loved this event and will continue to have it every year! I cannot say enough about the positive response from customers and employees,” said Jen Amstutz of Nature’s Corner at Glass City Landscapes.

The Invincibelle Spirit® Campaign, in partnership with Proven Winners ColorChoice and garden centers across the U.S. and Canada, is embarking on a $1 million fundraising effort in support of the Breast Cancer Research Foundation. For more information on how you can help, visit www.invincibellespirit.net.

Headline photo: Kris Uter of Otten Bros., Kathy Garfield from Spring Meadow Nursery and Kari Line, Otten Bros. garden center manager.  Kari was one of the recipients of the funds raised at the store's Pink Night.  She has participated in the Susan G Komen 3 Day Walk for three years in a row. Her mother was diagnosed two years ago with breast cancer.

Below: The crew at Nature’s Corner went all-out for Pink Day.