With nearly two decades of industry experience, Hoffman brings with him keen insight acquired from working closely with small start-ups, as well as established market leaders. All of which will help PVG strengthen its position in the southern markets as one the country’s top-performing wholesale growers of annuals, perennials, and herbs – most notably Proven Winners plants.
“Having Paul on board with us is just the shot in the arm we need for our southern region,” said Pleasant View’s national sales manager, Andy Huntington. “His experience, combined with a natural passion for top-notch customer service makes him the perfect fit for us as we continue to expand and make our customers successful at every turn.”
Hoffman’s responsibilities with PVG will focus primarily on the management and expansion of its southern territory, but will also include activities related to new product introductions, sales and broker program planning and implementation, as well as nurturing relationships with customers and broker reps. Hoffman will also be actively involved with Proven Winners Certified Garden Center training and customer education specific to plant materials, Pleasant View Gardens and Proven Winners® brands.
Prior to joining PVG, Hoffman was the territory manager of golf irrigation for Wesco Turf in Northern Florida, where he represented Toro’s irrigation line of products for golf courses in the largest geographic area of the company. It was there where Hoffman earned the prestigious “Toro Rookie of the Year” award. Hoffman is also SMEI Certified and was the past president of the North Florida Chapter of the Florida Nursery, Growers & Landscape Association.
Hoffman’s past hort experience also includes his time as sales manager for Green Technologies, where he established sales distribution channels for an undeveloped organic-based fertilizer company – selling to garden centers, wholesalers, and golf courses. He was also the regional sales manager at Skinner Nurseries developing an outside sales team that helped catapult the company from a modest $9 million to more than $100 million in annual sales.
Hoffman hails from Iowa’s Ashford University, where he graduated Magna Cum Laude with a Bachelor of Arts degree in Entrepreneurship.