Image: 2018 National Plants of the Year, courtesy of Proven Winners
Proven Winners has partnered with four prominent consumer flower shows in Philadelphia, Chicago, Grand Rapids and Toronto to increase exposure and energize home gardeners for the spring shopping season.
Proven Winners will promote their three National Plants of the Year and new varieties at the four shows this March. Flower and garden shows offer a unique opportunity to sell the experience of gardening by immersing consumers in the beauty of plants. They inspire by demonstrating how flowers can fit people’s lifestyles, enhance their surroundings, and increase their home value.
A quarter-million people attend the nation’s largest and longest-running horticultural event, the Philadelphia Flower Show, on March 3-11. A large display of new Proven Winners annual varieties had made its debut at the show, just in time to help consumers choose their favorites before retail garden centers showcase them this spring.
Reformatted to a five-day show with an expanded marketplace and a more regional approach, the 2018 Chicago Flower & Garden Show expects 60,000 homeowners to make their way to Navy Pier on March 14-18. New Proven Winners varieties will be featured in numerous displays across the show floor.
The National Plants of the Year played a prominent role at the West Michigan Home and Garden Show in Grand Rapids on March 1-4. In addition to displays at each entrance, Jessica DeGraaf and Heidi Grasman promoted these award-winning and new varieties on the main Proven Winners garden stage. This regional show draws a healthy 30,000 attendees annually.
Canada Blooms, the largest indoor garden festival in Canada, which draws 175,000 attendees annually, will take place in Toronto on March 9-18. Proven Winners’ National Plants of the Year will be displayed prominently at the main entrance, and 20 of its top varieties will be featured on the red carpet at the show. Exposure for the National Plants of the Year is multiplied exponentially by the show’s multi-media campaign and nine million webpage views in the months leading up to the event.
In total, Proven Winners will make more than a half million in-person impressions at flower and garden shows this March. This investment in local opportunities not only creates value for their customers, but also supports the efforts of regional organizations that are vital to building and maintaining interest among the gardening public.