Greenville, VA – The International Waterlily and Water Gardening Society (IWGS) has named Nymphaea ‘Scarlet Flame’ as the 2012 Collector’s Aquatic Plant of the Year. This tropical waterlily boasts uniquely-shaped, large red flowers containing over 100 petals and petalloid stamens. ‘Scarlet Flame’ was introduced by Florida Aquatic Nurseries and received first place in the Tropical Day-Blooming category of the IWGS 2011 New Waterlily Competition.
“Scarlet Flame’ is truly unique in its appearance and stands in a league of its own,” said Brandon McLane of Florida Aquatic Nurseries. “This free-flowering tropical waterlily produces up to 3 blooms at a time and is accented by bright green pads with red undersides. We’re quite pleased with the results.”
IWGS will be the only source for limited supplies of N. ‘Scarlet Flame’ in 2012, until it becomes available in the retail market no earlier than spring of 2013.
The Collector’s Aquatic Plant of the Year program provides a limited opportunity to purchase new and/or rare aquatic plants prior to widespread distribution while also serving as a fundraiser for the Society.
To purchase Nymphaea ‘Scarlet Flame’ or to learn more about the International Waterlily and Water Gardening Society, visit www.iwgs.org or call (540) 337-4507.
Note: Jessie Latt is now the former owner of Parkview Nursery. This article was published in 2012 and updated May 30, 2017. Pictured: Jessie Latt, former owner of Parkview Nursery and The Boston Fern in Aberdeen, South Dakota.
Two independent retailers will be packing their suitcases and traveling to Paris on Midwest-CBK and Colonial Candle as winners in the companies’ first “Passport to Success” sweepstakes. Randomly selected from thousands of entries, winners include Koula Louras, owner of Rand & Euclid Shell/Express Gifts in Mt. Prospect, Illinois, and Jessie Latt, owner of Parkview Nursery and The Boston Fern in Aberdeen, South Dakota. As prize winners, Louras and Latt were presented with the opportunity to choose from a trip for two to Paris or the Bahamas. Both Louras and Latt selected Paris, and each will be traveling in September 2012 with their husbands.
Latt has owned and operated Parkview Nursery, a garden center and nursery, for 15 years, which has been family owned since 1965. She also owns The Boston Fern floral shop. Parkview Nursery has been carrying Midwest-CBK and Colonial Candle lines for 20 years and Latt said she returns every year thanks to the “unique product selection and great customer service.”
“It’s been a dream of mine to go to Paris since I was a child – I’m thrilled to go,” said Latt. “We’re planning to see the Eiffel Tower, visit the Louvre and several other museums. Monet is my favorite artist so I’m looking forward to seeing many of his paintings in person. I plan to enjoy some really great French cuisine. My husband and I look forward to a fabulous dinner at famous Le Grand Colbert restaurant! Thank you to everyone at Midwest-CBK for the trip of a lifetime!”
Each prize includes round-trip air transportation for the winner and one guest to Paris, four nights double occupancy hotel accommodation and transfers for an approximate retail value of $5,000 for each prize package. Winners were selected in a random drawing from among all eligible entries received during the winter 2012 markets.
Sakata Home Grown recently unveiled an expanded selection that features more than 150 vegetable varieties in 33 crop classes covering all seasons – cool, warm and hot. Varieties in the expanded Home Grown lineup were carefully selected to be easy to grow, healthy and beautiful for home gardens of any size.
Now in its second year, Sakata Home Grown distributes seed via wholesale dealers to greenhouse growers, seed packet and mail-order customers, and smaller produce growers across the United States and Canada. Sakata, together with Chriseed, a subsidiary of Sakata Seed Corporation, has built a reputation for supplying the best broccoli, beets, cabbage, spinach and pumpkin varieties.
New to the Home Grown offerings are Tivoli spaghetti squash, the AAS award-winning super food; Sweet Treats, the unique pink cherry-tomato loaded with bite-sized fruit; and Jalafuego, one of the hottest jalapeno peppers on the market.
For a closer view of the varieties mentioned above, wholesale customers and growers can consult the new Sakata Home Grown catalog. For a free copy of the catalog or distributor list, growers should send their name and address to email@example.com or visit www.sakata.com to download a PDF.
GIE Media's Horticultural Group has launched its first-ever consumer magazine, A Garden Life. The innovative new media publicationwill be delivered to consumers as a free app for tablet platforms. The premiere issue is available for download now on iTunes/Apple Store ... or for the Android.
Each issue of A Garden Life will explore and celebrate the concept of "life as a garden." GIE Media Chairman, Richard Foster, describes the magazine's mission: "To create a community of consumers with shared values and interests in lifestyle subject areas such as healthy living, that includes growing and preparing clean food, contributing to community, exploring travel and adventure, art and literature, as well as having a passion for diverse aspects of nature and gardening." GIE will publish six issues of A Garden Life in 2012 (March, May, June, July/August, September/October, November/December) exclusively via iTunes, Android Market and the web. The model for A Garden Life breaks new ground for B2B media companies by creating a free consumer magazine designed to generate consumer sales for its business magazine readers. Prior to launching AGL, GIE Media reached out to its readers in the garden center retail market to promote the free app to their homeowner consumer customers. Hundreds of retailers across North America responded and will benefit from a built-in geocoding function that will point AGL readers to their local garden centers to source products they find in the publication.
A Garden Life will also utilize the latest social media tools to stimulate active reader engagement with its editors and contributors, as well as with one another, be it across town or around the world. "Tablet mobile technology – and the social media it facilitates – can stimulate sharing of ideas through direct one-to-one connections by email and text messaging, and simple tools for sharing imagery, audio and video," says Foster.
A Garden Life has a companion website that will offer the magazine app content to consumers who do not yet use tablet technology. The website will include deep databases of horticultural products such as perennials, annuals, succulents, grasses, trees, ornamentals and lawn and garden hard-goods items. GIE will also offer consumer readers a regular electronic newsletter of garden center product insights at no charge.
Washington, March 20, 2012 – It seems even high prices at the pump can’t keep the Easter Bunny away this year. According to National Retail Federation’s Easter spending survey, conducted by BIGinsight, Americans will shell out an average of $145.28 on everything from apparel and candy to food and decorations this year, up 11 percent from $131.04 last year. Total spending is expected to reach $16.8 billion.
“Though the price of gas is on everyone’s mind, Easter is one of the few holidays some consumers are willing to stretch their budgets, especially because many children look forward to treats and new outfits on Easter morning,” said NRF president and CEO Matthew Shay. “Retailers will make sure to offer plenty of promotions on candy, apparel, food and decorations in the coming weeks for eager holiday shoppers.”
According to the survey, those celebrating Easter have a hefty appetite for candy and new spring clothes. Nearly half (48.5%) will head to the stores to take advantage of retailers’ spring sales on colorful fashions and accessories, with total spending on those items expected to reach $3.0 billion. Most though, will head straight to the candy aisle (89.3%), shelling out more than $2 billion on traditional favorites such as chocolate eggs and jelly beans. The average person will spend more on these items as well: $26.11 on apparel, up from $21.51 last year, and $20.35 on candy, up from $18.55 last year.
Americans are also set to fork over more on their Easter meals with the average person expected to spend $44.34, up from $40.05 last year for a total $5.1 billion. Additionally, consumers will spend an average of $20.57 on gifts for their friends and family, $10.50 on flowers and $9.07 on decorations for their home and office. Half (53.6%) will buy greeting cards, spending an average of $7.04.
Though most people will shop at their local discount store (63.5%), department stores can expect a nice treat this Easter as well. Four in 10 (42.6%) – and the highest percent in the survey’s history - will shop at a department store for gifts and other holiday merchandise. Online retailers will see the biggest jump in traffic this year, however. Nearly two in five (18.7%) will shop online, up from 14.8 percent last year and just 11.1 percent in 2008. Others will shop at specialty stores (25.4%) such as a jeweler, electronic store or florist, or a specialty clothing store (9.7%).
“Beautiful weather conditions coupled with a slight lift in consumer confidence will likely be a boon to the Easter holiday this year as consumers begin to seek out new spring merchandise for their home or garden, and even their wardrobe,” said BIGinsight consumer insights director Pam Goodfellow. “It remains to be seen though, if this spending momentum will carry into the coming months with the cost of fueling up on the rise.”
Now a common shopping tool for millions of Americans, more than half (52.3%) of tablet owners celebrating Easter will use their device to research products and purchase gifts and other merchandise. Specifically, 25.7 percent say they will purchase something and 36.6 percent plan to research products and compare prices. More than one-quarter (26.3%) will look up company and store information, such as store hours and location, and 15.3 percent will use apps to research and purchase products. Additionally, 43.3 percent of smartphone owners celebrating Easter will use their mobile device to research and/or purchase items.