Independent garden centers in this region reported an early, hot summer as their biggest challenge, although they had an interesting spring, too. Spring arrived early in March, but then came to a grinding halt in early May when retailers experienced snow in some areas. More Midwestern retailers reported that they offered landscape installation/design and maintenance services than any other region. The hottest trends reported were fairy gardening and container gardening. Retailers indicated that bread-and-butter items like annuals sold well in 2016.

Though the droughts in the West and South were more intense than what the Northeast experienced in 2016, the West and South are used to drier conditions. For the Northeast, the drought was a challenge, as 83% of respondents said that weather was the biggest external factor to impact their selling season. The Northeast tends to diversify more than their Western and Southern counterparts, perhaps because of the seasonality of their businesses. They had higher than average percentages of companies that had apparel departments, farmers markets, gift shops and services like custom container creation. The hottest trends reported were organic/sustainable gardening and succulents/cacti.

The data on the following pages was collected by Readex Research via an online survey from Sept. 7 to Sept. 19, 2016. The survey was closed for tabulation with 433 responses. To best represent the audience of interest, the results in this report were based on the 340 respondents who indicated they own/operate/manage an independent garden center. The margin of error for percentages based on 340 usable responses is ± 5.0 percentage points at the 95% confidence level. That is, 95% of the time we can be confident that percentages in the actual population would not vary by more than this in either direction.

*Not all percentages will add up to 100% due to rounding and non-responses. Not all answer options are listed here.

When we conducted our State of the Industry reports in 2013, 2014 and 2015, independent garden center retailers reported very similar conditions over the three-year studies. After a devastating recession in 2008, retailers started to bounce back in 2012, and they continued to indicate they had stronger sales year to year.

The most profitable categories, for the most part, stayed the same, with annuals, perennials, edibles and trees and shrubs leading green goods sales, and the hottest trends being edibles/grow your own, container gardening, miniature/fairy gardening, organic/sustainable gardening and native plants two years in a row.

This year, we decided to look at the numbers differently to bring more context to our annual report. Garden center retailing is a seasonal business, and weather is often the biggest external factor affecting sales. Economy also comes into play, and those two can vary greatly depending on where you are in the U.S. or Canada. For 2016, we’ve divided our results into regions — Northeast, South, Midwest, West and Canada — and examined how retailers in different locations responded to questions.

First, you’ll find the overall results, as we have done in the past, with notes about statistically interesting differences among the regions. Then, we divide all of the results to see what the State of the Industry is for the Northeast, South, Midwest, West and Canada, and how weather, trends, the economy and more impacted their spring seasons in 2016. Though the focus is on regional differences, we also looked at the data and compared garden center responses by age of business and sales volume, and note some interesting findings throughout the study.