2020 State of the Industry Report: IGC backgrounds and trends

See what your peers had to say about their businesses and trends in 2020.


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Editor's note: Each September, we present the findings of our exclusive State of the Industry research. We surveyed nearly 300 independent garden center owners, operators and managers in the U.S. and Canada about their IGCs, markets and trends in their areas. The following statistics were gathered via an online survey in August. Editor’s note: Not all percentages will add up to 100% due to rounding and non-responses. Not all answer options are listed here.

Find out how IGCs fared this year in our September print issue or go to our State of the Industry section of our website. Read on for more insights into the current state of the industry and the changes that came with this year.

Here, let’s take a look at the different IGC backgrounds and the trends they noticed in 2020.

Responding to the increased consumers’ interest in growing their own food, IGCs are growing more veggie and herb plants. Beating out annuals and bedding color for the No. 2 spot for the first time since we started asking this question two years ago. While edible plants jumped up 6 percentage points, indoor foliage plants also saw significant growth, rising 7 percentage points.

The houseplant market just keeps getting hotter. Even more IGCs than last year are operating a houseplant or tropicals division, driving the number up by 13 percentage points. And IGCs continue to diversify. Growing operations, landscape design and custom container creation, cafe and patio furniture all grew by about 5 percentage points