2025 Native Plant Market Report - Research

For Nursery Management's first Native Plants Market Report, the magazine surveyed 281 readers about their native plant production.

Most respondents were from the U.S. (95%), and states with most respondents were California, North Carolina, Ohio, Illinois, Florida, Pennsylvania, Tennessee and Texas.

Nearly half of those surveyed are wholesale growers/propagators (40%), with 30% identifying as a retail garden center/nursery. Another 16% fell into the categories of landscape design/build or maintenance firm, municipality or public garden, botanical garden/arboretum and extension or university-affiliated program.

Key takeaways: Environmental and ecological benefits of native plants drive a lot of sales decisions; customer demand continues to climb; and perennials make up the most native inventory offerings.

This report was sponsored by Proven Winners® ColorChoice® Shrubs. Browse their collection of nearly 100 native shrub cultivars.

Note: Some charts don’t total 100% due to rounding, options for multiple answers or because not all answers are included with some questions. Thank you to all who participated.