Weather is rarely a mild event here in Texas. More like a wide-swinging pendulum that hits extremes on either end of its journey. That said, there’s no denying the extremes are getting more extreme. Hot is getting hotter, cold is getting colder, and it doesn’t seem to just rain anymore — it floods. Storms don’t just blow through anymore — they rage.

No matter where you live, you’re no doubt seeing significant weather changes and extremes due to climate change.

What does this mean for gardeners and your green industry business? Mandatory adaptation. We’re all going to need to be more Earth-conscious in our gardening and business practices if we have any hope of keeping what we have now. But it’s easy to get overwhelmed and discouraged when you don’t know where to start.

Consider creating quick tips for your customers that outline specific Earth-friendly practices and products that are simple to understand and execute. Here are a few of my top tips to get you started:

1. Start with soil

Improving soil health and reducing erosion (stabilizing soil) should be a top priority for gardeners and green industry pros alike. Rebuilding soil microfauna and flora by adding organic matter and encouraging good aeration is a good place to start. Healthy aerated soil can better sustain healthy stands of trees, shrubs, and lawns to reduce erosion and mitigate water runoff (a huge source of water waste in urban environments). Discourage bare soil in urban environments. Plant something!

Using cover crops in veggie beds and landscape beds is another great way to protect and build soil health. Most cover crops are very easy to grow — you just need to have the right seed at the right time — and know when to turn plants under into the soil as agreen manure.

Teach customers that in order to feed your plants, you need to feed the soil first.

2. Cut the gas

I hate leaf blowers with a passion. They are horrible noise and air polluters. As an industry insider who has run plenty of maintenance activities directly, blowers are often a crutch for landscape maintenance employees looking to fill time. They are used too often and for too long, for tasks that should instead require a little bit of elbow grease. Add gas mowers and weed-eaters, and you have a recipe for out of control air (and noise) pollution. Homeowners just copy what they see us doing.

While you won’t eliminate your carbon footprint by switching to electric blowers and mowers, you can significantly reduce air pollution and noise pollution. I’ve been testing and using electric and battery-operated tools for years, and I can say that the ones on the market now will get the job done – much more quietly – for your retail customers. Eco-friendly power garden tools (and good old manual tools) are still a niche category, but one that is prime for the IGC target customer.

It’s not just power tools that use fossil fuels and generate emissions, so do many synthetic fertilizers and pest control products. Work to provide fossil fuel-free alternatives for customers looking to convert to more Earth- and soil-friendly options.

3. Plant more trees and shrubs

Large, long-lived plants, such as trees and large shrubs, absorb more CO2 from the atmosphere than smaller plants, such as annuals and perennials. Trees provide a multitude of benefits in urban environments, such as shade to mitigate urban temperatures and AC use and emissions for cooling your home. Plus, they provide much needed habitat for local wildlife.

Large tree and shrub sales have declined for many garden centers, but if you focus on educating your customers on the benefits of urban trees and native or regionally adapted plants, you can recapture some of their interest and sales. Just like with synthetic products, consider offering specific trade out suggestions for many of the over-planted invasives out there. A “Plant This Not That program.” As customers get more knowledgeable about natives and invasives, they’ll look to you for specific sustainable plant choices.

4. No waste

The no-waste movement is picking up serious momentum. Consumers are looking for ways to drastically reduce their use of plastic and other non-reusable containers and packaging. If you don’t already teach composting to your customers, now’s the time to start. Recycling food and yard waste is an excellent way to reduce methane emissions from landfills.

Simply composting the same waste in your home garden significantly reduces methane emissions and you get your own nutrient-rich compost to put back into your landscape.

Composting is still a mystery to many homeowners. They need step-by-step instructions and easy-to-use compost bins (or bin-building classes) to get them actively composting.

5. Leverage the lawn

Americans still have a death grip on their lawns. That being the case, we need to educate our customers on how to go green with their lawns to get the most out of the benefits lawns can offer. Lawns do, of course, absorb carbon from the atmosphere, reduce soil erosion and runoff, and mitigate temperatures in urban environments. These are all good reasons why a lawn is preferable to gravel in city landscapes. Unfortunately, it’s how we maintain our lawns that negates these positive effects.

Let’s teach them how to water correctly (they all over-water), mow high and less often, fertilize naturally by feeding the soil, and choose tougher lawngrass species. Throw in Earth-friendly lawn care tools, and you’ve made some progress. If you can show them how to trade out the lawn for drought-tolerant groundcovers or native perennials, all the better.

These might all seem like very simple and obvious actions to those of us in the industry. But to the general population — your customers — a simple starting place can make a world of difference.

The one class that changed Haley Peterson’s life was a last-minute addition to her schedule. Had she chosen differently, it’s largely possible she would be studying to become a teacher, not a landscape designer. When she was a senior at Pekin Community High School in Illinois, Peterson figured “What the heck?” and squeezed a hands-on landscaping class into her schedule. She had no idea it would spark an interest that grew strong enough for her to change from education into her current major of horticulture landscape management at Illinois Community College (ICC).

Now approaching her final semester at the two-year school located less than a half hour from her home, Peterson is thankful for that high school class. She fell in love with the project she and a classmate spearheaded, which was a plan to beautify a dirt patch on school property. The class assignment involved budgeting, drawing plans and executing their landscape design. They created a 3-D model and a computer-assisted drawing sketch, then pitched the idea for eventual approval to the school board. Once that was completed, Peterson and her partner even implemented the designs on the school campus, where it still stands today.

The project was Peterson’s first experience working in landscaping, let alone planning and completing an entire project.

“It meant a lot because I was shocked [my teacher] put so much trust in me and my classmate, who was my partner in it,” Peterson says. “He kind of let us run the show. We just approved everything through him. He guided us through and made us do all the work, so it just got my foot in the door.”

Even today, Peterson prefers hands-on experiences outside a classroom, which includes her maintenance job with the greenhouse on campus and various laboratories, and trips and seminars the horticulture club attends. Though she completed her final season this fall, Peterson even balanced her classwork and related activities with a spot on the ICC volleyball team. This proved to be difficult when she’d be away for tournaments on most weekends, plus the practices and weekday games cut into how much time she had to work on post-class activities.

Still, Peterson says she’s glad she learned to handle a stressful, busy schedule because it will help her after graduation. “Some days were long days, but I got through it and there’s nothing I regret,” Peterson says. “It was the greatest time of my life.”

Peterson says she intends to take at least a year off school to work professionally, or she’ll transfer from ICC to a larger school to obtain a bachelor’s degree. She’s interested in Southern Illinois University, roughly four hours south of ICC.

For students who are interested in horticulture, Peterson recommends they extensively research the career path and consider all the different possibilities. ICC alone offers two variations of a horticulture degree, including Peterson’s choice that focuses on landscape management. The other is turfgrass management, which deals more with the lawn and golf industries.

Options are out there, Peterson says, but it was only a few years ago that she didn’t know they existed in horticulture.

“You should have a general idea of what this field’s about and what you’ll be asked to do,” Peterson says. “If they’re not up for that calling, then maybe they can do a different field within (horticulture), but there’s specifics they’ve got to figure out. You’ve just got to figure out what you like.”

Jimmy is assistant editor of sister publication Lawn & Landscape magazine.

Google has rolled out a host of updates to its search product. The updates are designed to make visual information more useful as pictures and video become more central to the Internet experience.

The new features showing up in searches include introductory videos about public figures, topic videos to help users plan trips or learn about new subjects, and an overhaul of its ranking system for displaying image-based searches, offering users more context and easier ways to shop online.

Businesses can leverage these changes to their benefit by integrating photos, videos, online reviews and more into Google’s “My Business” page.

Posting through Google My Business lets you publish your events, products, and services directly to Google Search and Maps. By creating posts, you can place your timely text, video, or photo content in front of customers when they find your business listing on Google.

Your business profile appears right when people are searching for your business or businesses like yours on Google Search and Maps. Creating a Google My Business (www.google.com/ business) page is free, and you can update your Business Profile with it so you can stand out and bring customers in.

Once you set it up, you can learn how customers are interacting with your Business Profile. How did people find you? Where are they coming from? It’s similar to Google Analytics, but tailored to your specific business. It’s also designed to be much less overwhelming. While many data scientists are devoted to analytics’ ability to handle any deep dive, the sheer amount of variables involved is enough to frustrate those without a statistics degree.

Google My Business also gives you the tools to build a website for your company, for free, in less than 10 minutes. The free website builder makes it easy to create and edit your site from your computer and phone. Google handles the optimization, ensuring your new site will look great on any screen, from desktops to tablets and phones. By doing it Google’s way, you might be losing a bit of your own autonomy, but the tradeoff might be worth it. All of the sites set up through Google My Business are designed to drive customer actions, using Google’s other services, like Maps to help people find you, and AdWords, Google’s online advertising platform that aims to turn searches into sales.

Matt is managing editor of sister publication Nursery Management.