Poinsettia breeder Ecke Ranch is joining the Agribio Group, a Dutch-based group of breeding and propagation companies including Fides Oro and Bartels Stek.
“I have been looking for the right opportunity to elevate Ecke Ranch to a new level of excellence,” said Paul Ecke III in a statement. “Our combined companies will enhance the strong brand name, high standards for quality, reliability, and excellence in poinsettia as well as geranium breeding. Our customers are changing rapidly - as a primary breeder and supplier our role is ever-expanding. We need a strong partner to support our continuing innovation and provide our customers more options. Agribio Group is the ideal fit to partner with as we look to the future.”
California-based Ecke Ranch has been breeding and distributing poinsettias for nearly 100 years. For the 2012-2013 sales season, sales and marketing programs will remain as published. Ecke Ranch says they will continue with a ‘business as usual’ approach to support brokers and customers following the closing. Ecke Ranch’s technical support network will continue providing post- sales support to foster customer success.
The transaction is expected to close by mid-September, 2012.
“With this acquisition, Ecke Ranch is well positioned to address the needs of the supply chain,” said Andy Higgins, president of Ecke Ranch, in a release. “Our team remains committed to poinsettia breeding and our customers. Agribio Group will be a catalyst to further our efforts, which will be recognized by our customers through enhanced breeding, innovative supply chain solutions, and more focused retail programs.”