Leesport, PA – Aug. 9, 2018 – Bower & Branch, a group of independent growers and garden retailers throughout the Northeast, Midwest, and Pacific Northwest announced today that it has acquired the organic fertilizer company, Organic Plant Magic, according to Sid Raisch, President and CEO of Bower & Branch.
“This acquisition has been in the works for a while,” Raisch stated. “Aligning Organic Plant Magic within Bower & Branch is a strategic opportunity that ensures our supply chain will grow seamlessly as our online sales continue to grow.”
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Organic Plant Magic founder Kerry Richardson will continue to serve on the Bower & Branch Board of Directors, and co-founder Kevin Richardson will join the Bower & Branch product development team.
“Prior to adopting this particular product within the all organic Elements Brand, we sought the best method to grow better trees and plants, especially the more difficult to grow species," Raisch said. "Elements Fertilizer builds the soil to build the plant. When it is used, we see thicker leaves, and stronger stems and branches that are more resistant to pests and disease.”
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“...We determined that this soil building process was so core to turning brown thumbs into green thumbs that we made it a required part of our Bower & Branch Customer Satisfaction Guarantee. Healthy plants make happy consumers. And happy consumers make a stronger industry,” added Raisch.
The Elements brand is sold exclusively through the Bower & Branch network of garden retailers and installers.
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