Breaking down a new demographic

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Here's how young homeowners are influencing garden center sales in 2021 and beyond.

March 11, 2021

Young homeowners are credited with much of the gardening boost of 2020, and this demographic shows no signs of slowing down in 2021, according to a survey conducted by Axiom Marketing, a Minneapolis, Minnesota-based firm. The survey, “Axiom 2021 Gardening Insights Survey: Gardening in a COVID-19 World,” took a look at how their experience compared to gardeners over 40. Across all age groups, 86% of homeowners plan to continue gardening in 2021. Check out more of their key findings, below:
SOURCES:, “Younger Homeowners Drove 2020 Gardening Boost” press release issued by Axiom Marketing