Christina Salwitz will discuss the psychology of colors at the 2019 Farwest Show
Photo courtesy of Tom Kegley Communications

Christina Salwitz will discuss the psychology of colors at the 2019 Farwest Show

The seminar will explore how colors can play a role in the buying decisions of retail garden center customers.

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The 2019 Farwest Show speaker, Christina Salwitz, will give a seminar on the role colors can play in the buying decisions of retail garden center customers. Her talk is scheduled for 8:30–9:30 A.M., Wednesday, August 21. The show itself will take place August 21–23 at the Oregon Convention Center in Portland, Oregon.

In her seminar, “Deciphering the Color Code for More Sales!,” Salwitz will give retailers insight on color so they can guide shoppers to faster and more efficient purchases. Attendees will learn how to take cues from customers and translate that information into sales by understanding how color affects people and their unconscious choices in the buying process.

Salwitz is the founder and owner of The Personal Garden Coach. As a photographer, speaker and designer, her designs for small spaces and container gardens have been featured in numerous internationally known magazines and books. She and coauthor, Karen Chapman, have authored two award-winning books: Fine Foliage and the top-selling, Gardening with Foliage First. She is the consultant with The Garden Center Group and is a popular speaker on design topics.

Registration for Salwitz’s session is required and available here. Complete details on events, daily schedules, speakers and education for Farwest can be found here.

For further questions, contact: Zen Landis, event and education manager, at 503-582-2011 or zlandis@oan.org.