Costa Farms showcases new varieties at annual Season Premiere event
Photo courtesy of Costa Farms

Costa Farms showcases new varieties at annual Season Premiere event

At Costa's Color Division in Miami, Florida, more than 360 varieties from 28 breeders were on display.


More than 200 Industry insiders sought this season’s newest plants on March 3 and 4 when Costa Farms opened its two-acre trial garden for its annual Season Premiere. Attendees had the opportunity to check out 360 different plant varieties, of which 55% were new annual and perennial introductions, during the two-day event. A sneak peek of 2020-21 plant introductions from 28 breeders around the globe were available before the upcoming California Spring Trials in April.

“For the last 11 years, we’ve collaborated and engaged with global breeding companies to test and introduce new varieties to this category,” says Maria Costa Smith, executive vice president of horticulture and planning. “Our teams are dedicated to finding the top performers that will work for our customers and in consumers' homes.”

The trial garden offers a series of beautifully designed landscape beds, row beds to compare plant performance, hanging basket trials, as well as mixed-container garden trials. All the plants were transplanted in the garden late last year and will be evaluated over spring and summer to determine the best performers. Many of the plant breeders, as well as the Costa Farms research and development team, were on-site to help answer questions and give additional insights on the varieties.

The trial garden is located at Costa Farms – Costa Color Division, 19995 SW 194th Avenue in Miami, Florida.