Dashing to the store: 2018 holiday sales predicted to increase

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Recent data suggests that consumers will purchase more gifts and retailers will hire more people during the 2018 holiday shopping season.

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December 5, 2018

Sources: The National Retail Federation: https://nrf.com/media-center/press-releases/nrf-forecasts-holiday-sales-will-increase-between-43-and-48-percent Voxware Research, as reported by Retail Customer Experience: www.retailcustomerexperience.com/news/holiday-shopping-on-rise-as-is-customer-expectation/?utm_source=RCE&utm_medium=email&utm_campaign=EMNA&utm_content=2018-11-15
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As the 2018 holiday season winds down, researchers predict sales and hiring to increase through the months of November and December, just as they did in 2017. Consumers are also setting expectations, as data shows most expect more accurate and on-time deliveries this season than in years past, along with most purchases to arrive within two days. Below is a roundup of holiday forecasts from the National Retail Federation and Voxware Research, as reported by Retail Customer Experience.