Garden Center Executive Summit to include sessions on cannabis industry, bridging customer communication gap

Garden Center Executive Summit to include sessions on cannabis industry, bridging customer communication gap

Amy Andrle of L'Eagle Services will share creative marketing ideas from the cannabis industry, and Mick Mulhall and Sarah Vanek of Mulhall's will explain how they connect with customers of all ages.

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February 6, 2019

In two weeks, the independent garden center industry will gather for the first-ever Garden Center Executive Summit, an educational conference created in collaboration with industry leaders for key decision-makers, which will take place Feb. 18-20 in Denver, Colo, at the Grand Hyatt downtown. 

The Garden Center Executive Summit will also provide an opportunity for attendees to gather and network at several events during the conference, including an awards celebration for the 2018 Top 100 Independent Garden Centers that will take place Tuesday, Feb. 19.

Conference organizers have announced two more sessions planned for the event, which include: 

Q&A: Lessons from the Cannabis Industry: Creative Marketing, Customer Support and “Big-Box” Competition, Amy Andrle, Co-Founder, L’Eagle Services

Amy Andrle, co-founder of L’Eagle Services, a vertically integrated cannabis operation in Denver, Colo., will discuss how the company has used creative marketing tactics when traditional advertising wasn’t an option, how they’ve built customer loyalty through service and education at its dispensary, what they do to support staff who’ve gone above and beyond and more.  

Dialect, Democracy, and Instagram: Building the Conversation Across Multiple Generations of Gardeners, or Plant Parents, or “Whatever, ” Mick Mulhall, President, Mulhall’s; Sarah Vanek, Education & Outreach Manager, Mulhall’s

The customer of the last several decades is aging, and the potential customer of the next several is starting to show up. And they have different ways of communicating. Sarah Vanek and Mick Mulhall of Mulhall’s will explain the work the Mulhall’s team has done to try to bridge the communication gap in both their physical store and the digital space that surrounds it through the specific lens of David Foster Wallace’s work on language norms, dialects, and the role both play in fostering a sense of belonging.

For more information and to register, visit www.gardencentersummit.com.