Plants & Profits: <em>Phlox Paniculata</em>

Suggest Phlox when customers ask for . . .

• Perennials for a butterfly garden
• Companion plants for coneflowers and daylilies
• Something fragrant that also makes a good cut flower
• An old-fashioned favorite
• Perennials that will grow well in containers

{The story}
The vast majority of phlox are native to North America in habitats ranging from shaded woodlands to moist creek sides and even alpine conditions. Flowers come in a range of colors: white, pink, red, blues and purples, with hybridization enlarging the color pool into yellows and oranges. Depending upon the species, flowering takes place from early spring through late fall. Newer varieties are resistant to powdery mildew, a common problem for this genus. Plants are generally hardy in USDA Hardiness Zones 3-8. Culture and history information courtesy of Plant Publicity Holland. Read more at www.PerennialandNurseryNews.com.

Display and marketing possibilities

• Conduct a seminar showcasing mildew-resistant phlox cultivars. Share culture tips to keep these perennials in good shape.
• Encourage “smell tests.” Help customers make selections based on fragrance, as well as color and form.
• Nostalgia is still resonating with consumers this year. Include phlox in a summer sales event touting “Grandma’s favorites.”
• Include phlox in “buy 2, get 1 free” specials. It will encourage customers to quickly establish a nice collection.