Intro to 2013 Business Guide

Whether we’re referring to the thunderstorm-related flooding, or the economic difficulties of recent times, learning how to survive any circumstance is key to running a successful business. In this issue, we share our best tips for weathering any potential storms in 2013.

First off, read more on page 18 about how to prepare your garden center’s assets from the consequences of unplanned emergencies. On page 24, learn from Ian Baldwin how successful garden centers are thriving because of their efforts in the areas of performance, human resources, products, promotions and public relations. Bridget Behe explains the value of portfolio pricing as a way to maintain overall profit levels on page 32.

Don’t miss the interview with Sandi Hillermann McDonald of Hillermann Nursery and Florist, who explains how she’s weathered the storms, on page 36.

We return to the topic of preventing problems at the garden center with an article on disaster-proofing your greenhouse (page 40) and another on becoming an expert in public relations (page 47).

For tips on building your own successful social media team to handle the digital aspect of your business, check out our 11 guidelines for engaging your employees in social media marketing on page 51.

Finally, we end our guide with a primer on the ins and outs of retirement planning on page 54.

Best of luck in 2013!