One of the beggest struggles for the horticulture industry is reaching young and new gardeners. Generation Y is taking to the Internet to validate their purchase decisions, whether that be through acquiring information on a well-developed website or relying on social media and user-generated testimonials on review sites. Millennial shoppers are also more likely to trust a purchase that comes from a well-designed website.
Have you evaluated the way you present your independent garden center on the Internet lately? Are you taking advantage of Instagram, Twitter, Pinterest, Facebook and even Snapchat? If not, these stats might influence you to start.
Sources: www.retailcustomerexperience.com/articles/why-millennials-are-careful-shoppers • www.forbes.com/sites/micahsolomon/2014/12/29/5-traits-that-define-the-80-million-millennial-customers-coming-your-way • www.retaildive.com/news/how-marketers-are-reaching-mobile-millennials-in-a-snap/362907
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