Noteworthy numbers: Social media sales

Move over, Facebook

Young customers shop on social, survey finds

A picture is worth 1,000 words, as the saying goes, and a picture may also make dollars and cents for retailers in the future, especially if it’s viewed on Instagram. According to a survey conducted by Teen Vogue, girls and women ages 13 to 29 buy fashion and beauty products on social media sites, want to see more products there and favor Instagram over other social platforms. When asked, “If you had to pick just one social network to use, what would it be?” The No. 1 response was Instagram. And, when asked, “What is the social network you’ll be talking about in the coming year?” Respondents also cited Instagram more than other social networks.

Here are a few of the key findings, according to an article posted on Retail Customer Experience:

  • 26% of respondents have made a purchase directly from a social network
  • 65% said they want their social network to “Tell me where the closest store is to buy the product I’m looking at.”
  • 56% said they want their social network to “Post more looks and products that make sense for where I live.”

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Results based on survey conducted March 4-11 with 1,074 responses from Teen Vogue’s It Girl community, a sample of women ages 13-29 living in the U.S.


78¢ in sales average price a pin generates

Brands get bank from Pinterest

Piqora, a marketing and analytics firm, analyzed hundreds of brands on Pinterest for nine months last year and found that, on average, a pin generates 78 cents in sales. This is up by 25 percent from Q4 2012. Other key stats from the research:

  • On average, a pin drives two site visits and six page views
  • On average, a Pinterest pin generates more than 10 repins – pins are 100 times more viral than tweets, which on average only get retweeted 1.4 percent.

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June 2014
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