Noteworthy numbers: Small but strong

According to the Small Business Administration:

Consumers are increasingly willing to spend more and go out of their way to patronize a small business because of the local economic impact and the quality of service and products, according to a survey conducted by The UPS store:

Information courtesy of a proprietary panel survey conducted April 4-8, 2014 by The UPS Store, Inc., franchisor of The UPS Store network, with 1,344 general consumers age 18+ and 356 small business owners.

Shopping the store brand

98%
of shoppers purchase private label food items like snacks and cereal or cleaning products at least some of the time.

That number has increased since 2013, when

96%
of consumers said they purchase these products some of the time.

14%
of respondents said they always purchase the private label brand if it is offered.

2%
of consumers said either that they are not aware of private label products or they never purchase the brands.

Results courtesy of Retail Customer Experience. Study conducted by Market Force Information in March 2014  with more than 6,200 respondents. For more, http://bit.ly/1tszsZn