Screen switch
Laptops, tablets, smartphones: your website should play well with all of these devices, because a recent study of 2,004 U.S. adults who go online shows that consumers are using all of them.
- More than 60 percent use at least two devices every day.
- Nearly 25 percent use three devices.
- More than 40 percent start a task on one device and finish on another.
Source: Multi-Device Usage Study, by GfK, Dec. 2013 (commissioned by Facebook)
Searching while shopping
VOCUS, a public relations and marketing software company, recently shared a compilation of 50 statistics about mobile searches. A handful of those numbers indicated that consumers are increasingly using mobile searches at home and in stores to shop, and businesses have to adapt. Here are six of the most interesting tidbits from the list and the sources.
Source: “50 Astonishing Mobile Search Stats and Why You Should Care,” Vocus http://bit.ly/1C4FX5J
Explore the October 2014 Issue
Check out more from this issue and find your next story to read.
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