Johnston, who specializes in commercial and residential landscape and garden design, is also an authority in event and wedding design. Johnston is a Southern Living Garden Lifestyle Expert, and she regularly contributes to the magazine as well as others such as Real Simple, etc.
During this session, Johnston will forecast the latest gardening trends and discuss one of the most important aspects of the business: social media.
In the ever-expanding world of digital media, to be successful, growers and retailers alike have to utilize social media. Not only is social media necessary from a business perspective, but it is also dictating the trends in gardening. These days, the ideas clients bring to the table are often those they have found while scrolling through Facebook or Instagram. In this session, Johnston will share the secret to social media success and illustrate how it is forecasting the future of gardening.
The biennial Northeast Greenhouse Conference & Expo is co-sponsored by New England Floriculture, Inc. — a group of grower representatives from the Northeast, augmented by University and Cooperative Extension staff in each state who specialize in greenhouse crops and management.
Exhibit space and sponsorship opportunities are available. Contact Karen Forbes at firstname.lastname@example.org.
Attendee registration will open in August.