With this acquisition, LiveTrends will add 20 acres of indoor houseplant production space and a team of 60 people. However, this new entity will operate completely autonomously from LiveTrends and under a new name – The Urban Jungle Group
The Urban Jungle Group will honor all contracts with existing customers and will start adding new plant varieties in time. The new company will continue to operate without any changes. It will include the same management team, but it will receive marketing and infrastructure help from LiveTrends.
“The main reasons why we chose to partner with Plant Marketing are the quality of their growing operations, and most importantly, the quality of their management team. We believe that this addition to the LiveTrends family will deliver exceptional synergy between both companies and it will be very beneficial to our supply chain,” Bisser Georgiev, founder and CEO of LiveTrends said.
The Urban Jungle Group will continue to grow tropical foliage plants, and some designer foliage upgrades will be sold under the LiveTrends brand umbrella. This is done with the goal of preserving the high design standards of the LiveTrends brand, and at the same time, maintaining the competitive price nature of the Urban Jungle basic plants.