BRED BY J. VAN ZOEST B.V. / INTRODUCED BY CONCEPT PLANTS

COURTESY OF CONCEPT PLANTS
How long has it been on the market?
‘New Love’ was introduced in the U.S. in 2015.
Sun/shade requirements
Full sun to partial sun
USDA Zones
Winter hardy to 5a
Grows to height/width
Height: 30 inches
Width: 20 inches
Habit
Upright, shrub-like growth. No trellis required. Purple/blue star-shaped fragrant flowers appear in late summer and early fall.
Consumer care requirements
- Grows best in moist, but well-drained soil in full sun.
- Blooms on new wood. Gardeners should plan to prune to 4 inches tall in late winter (March).
- Does not require a trellis.
Retail merchandising/display suggestions:
‘New Love’ clematis performs much more like a container garden thriller or a stand out perennial for the landscape or mixed border. Merchandise with container garden suggestions and alongside compatible perennials for best sell-through.
Key features
- Scented flowers
- Large, blue flowers
- Perennial-type clematis
- Attractive to bees and butterflies
- Flowers on new wood
Explore the July 2017 Issue
Check out more from this issue and find your next story to read.
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