The National Garden Bureau (NGB), in conjunction with GardenComm, has created a calendar of popular “Day of” promotions and industry marketing campaign opportunities that can be utilized by the green industry in their own marketing and social media strategy plans.
There are many National “day of, week of and month of” celebrations that are fantastic occasions to promote gardening almost every day of the year. The curated list appears on the NGB website in calendar form so anyone can find days or weeks of the month that give you something to talk about without having to spend a lot of time coming up with marketing ideas. NGB has done the legwork so you don’t have to!
Gardening has been deemed essential. And as such we’ve gained an array of new gardeners. Our industry has the chance to help mold their green thumbs to know gardening isn’t just in spring and summer but all year long; #Garden365
Garden retailers, garden communicators, social media influencers, growers, and breeders; anyone can use these national ‘Day of’ and marketing promotions to spark more interest in all aspects of gardening.
For instance, you can use a theme, such as National Watermelon Day (on August 3) to create social media posts, run specials, host classes or webinars, etc. NGB's own "Year of" program fits into this theme perfectly as a way for the industry to promote the classes featured in that program.