Organics go front and center

Consistent signage
Bachman's customers can easily identify organic and natural products by looking for the store's eco-friendly icon. This unifying element is used on signage throughout the store. Another plus for this sign: Consumer benefits are spelled out clearly.

Effective shelf talker
A shelf talker affirms that the products on the shelf are indeed the ones customers saw in a recent advertisement. The sign also highlights the main selling point of the product line.

Grab and go items
Merchandise on this end cap is restricted to grab and go items, which encourage impulse buys. All products are in ready-to-use formulations or smaller, manageable bags. This strategy also helps dispel myths that organic products are hard to handle and difficult to use.

Wide, not overwhelming, selection
This end cap display hits the highlights. Several product lines, with different formulations, show customers the breadth of Bachman’s organic offerings. It doesn’t, however, include “one of everything,” a tactic that would have overwhelmed consumers.