Paths to a successful spring

During the spring, independent garden centers have to juggle many moving parts in order to have a profitable season. Getting customers into the store and giving them a gratifying experience is just the beginning. Owners and managers rely heavily on both year-round and seasonal staff to meet the many challenges of the peak sales season, and want to ensure that their employees are giving their best effort. In the 2017 Spring Survival Guide issue of Garden Center magazine, we’ve talked to experts and provided strategies to help you prepare for changing minimum wage laws, present a consistent and vibrant brand, keep staff happy and make customers feel welcome this spring.