Yesterday, Pinterest introduced new features that make it easier for businesses to connect with Pinners, optimize their Pinterest ad campaigns and achieve their conversion goals automatically.
The company rolled out new conversion optimization for Promoted Pin campaigns and a new conversion goals feature for Promoted Videos, according to a post on the company's news blog.
For the first time, advertisers can choose conversions as a campaign objective and inspire people to take specific actions like online checkouts, increased signups or stronger leads.
Also new, the Promoted Video for ‘conversions’ goals will click into a landing page that houses the advertiser’s website, as well as a closeup of the video.
Read more about the new conversion features on Pinterest Newsroom's website.