Dressed for the holidays

Departments - Spotted! | Notable products and ideas from garden centers + more

These floral frocks serve as the “thriller” to one shopping center’s seasonal displays.

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December 6, 2018
Michelle Simakis

Customers perusing the halls of Eton Chagrin Boulevard shopping center in Woodmere, Ohio, will be greeted with the traditional and beautiful poinsettia planters many look forward to when they visit stores during the winter holidays. This year’s floral displays also feature unexpected sights, including dress forms styled in gowns made of replica Monstera leaves, orchid blooms, fern fronds and light pink calla lilies. Scott Robertson, co-owner and creative director at floral design company STEMS fleur in Cleveland Heights, Ohio, wanted to take a fresh, edgy and modern approach to the displays as part of the project at Eton, directed by Ellen Ehlert of Fresh Eggs Design. That was his primary inspiration for the designs, which were a result of experimentation and piecing together materials that coordinated well. Clear gloss applied to the dresses helps them glisten and makes the leaves and blooms appear even more realistic. Pictured here are three of several he created. Readers may have seen Robertson’s work at Cultivate shows in Columbus, Ohio, as he created some of the arrangements in conjunction with the trade show for Dümmen Orange.
PHOTO COURTESY OF STEMS FLEUR
PHOTO COURTESY OF STEMS FLEUR
PHOTO COURTESY OF STEMS FLEUR