‘Raven'

How long has it been on the market?
To be released in North America in the fall of 2018; currently available in Europe

Consumer care requirements
‘Raven’ is adaptable, as it tolerates low, medium or bright light indoors. It’s drought tolerant and can survive a couple of weeks without water. That said, it’s best to add moisture when the top inch or two of the potting mix dries to the touch.

Habit
Upright

USDA Zones
Marketed as an indoor plant. Outdoors, it’s only hardy in Zones 10-11.

Grows to height/width
30 inches tall and wide

Sun/shade requirements
Low, medium or bright light indoors. If grown outdoors, it needs shade.

Key Features
Rich, purple-black growth creates visual appeal and outstanding contrast when paired with other green houseplants. Easy care requirements give it a long shelf life at retail and ensure a good experience with home gardeners.

Display Tip
Because of its adaptability, ‘Raven’ is ideal for displays that speak to beginner and entry-level indoor gardeners. It also works well in trendy and fashion-forward displays because of its unique coloration. The dark foliage color creates an eye-catching contrast against fresh green or trendy chartreuse leaves.