Drone marketing

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Garden centers are incorporating drones to film their properties as part of their marketing efforts.

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January 11, 2019
Giovanni Castelli
Still images from drone marketing videos produced by Marina del Rey Garden Center (top), Alton Garden Centre (bottom left) and Moens Garden Center (bottom right).

In August 2018, Garden Center magazine explored how drones are becoming an important tool in the industry in more ways than one. We examined how drones were being used to plant, pollinate and feed plants in greenhouses around the world. Using drones to film marketing videos has also become increasingly popular with garden centers. Marina del Rey Garden Center in Los Angeles, California, recently published an aerial view of all its offerings using a drone. The drone was able to capture the 2-plus acre establishment while showcasing it from otherwise difficult-to-capture angles. Pictured here are stills from three examples of drone marketing videos from Marina (www.youtube.com/watch?v=ru_iTxYW66A&t=27s), Moens Garden Center (www.youtube.com/watch?v=lqu5iT4K5CM&t=116s) in Belgium and Alton Garden Centre (www.youtube.com/watch?v=Xd0BtKJZkuA) in the United Kingdom.