Syngenta Flowers completes acquisition of Varinova's cyclamen business
Photo courtesy of Syngenta Flowers

Syngenta Flowers completes acquisition of Varinova's cyclamen business

With the move, Syngenta aims to increase its presence in the cyclamen market through Varinova's portfolio and breeding pipeline.

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Syngenta announced that it has completed the acquisition of Varinova’s cyclamen business. Varinova is a Dutch company that is fully dedicated to the breeding, production and commercialization of cyclamen. et.
 

The acquisition of the cyclamen business of Varinova is strategic for Syngenta Flowers.

“Cyclamen is a focus crop for us in which we are determined to grow through a broader portfolio and strong technical support to our growers," says Michael Kester, Syngenta's global head of flowers, according to a press release. "Varinova brings the complementary product portfolio and breeding pipeline we were looking for. Our future portfolio is now more complete, more state of the art and offers important features like botrytis resistance.”

“Varinova has a strong name in the market," say Marga Janus and Bart Kuijer, owners of Varinova, according to a press release. "This step will help bring our breeding program with beautiful cyclamen genetics to the next level. We look forward to making use of the commercial power of Syngenta. Personally, we are very happy to give Varinova and the people continuity through this acquisition. The team of Syngenta has given us the confidence that this is a good fit, with nice people, short communication lines and a family feeling. We are proud of the Varinova-team and the results we have reached so far.”
 
Varinova will continue to sell their assortment to their customers. In addition, as of now, Syngenta Flowers customers can order all cyclamen products through the Syngenta Flowers sales team. During the FlowerTrials the full Varinova-assortment will be presented along the Syngenta Flowers genetics at the Syngenta Flowers location in De Lier. FlowerTrials will be held from June 11 through June 14.