Syngenta Flowers to exclusively sell and market Varinova cyclamen in U.S., Canada
From left to right: Scott Valentine, president of Syngenta Flowers North America; Bart Kuijer, director of Varinova Operations B.V.; Michael Kester, head of Syngenta Flowers Global

Syngenta Flowers to exclusively sell and market Varinova cyclamen in U.S., Canada

The partnership was announced at the start of the 2019 California Spring Trials.

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March 25, 2019

Syngenta Flowers and Varinova Operations B.V. announced on March 22 a new agreement with Syngenta Flowers becoming the exclusive sales and marketing channel for Varinova Cyclamen varieties in the United States and Canada. 

“The combination of Varinova and Syngenta Cyclamen genetics will continue to support Syngenta as a market leader in Cyclamen as well as bring continual innovation and value to our grower and broker partners in North America," said Scott Valentine, head of Syngenta Flowers in North America.

This new offering will be on full display during CAST 2019. Varinova varieties will be available for viewing at Syngenta Flowers CAST location located at 2280 Hecker Pass Road in Gilroy, California. The plants will also be on display at Headstart Nursery, located at 4860 Monterey Road in Gilroy.