Small ideas, big impact
Each year, AmericanHort invites a wealth of experts from the green industry and beyond to share their knowledge at Cultivate. After his keynote address, we caught up with author and consultant Scott Steinberg to talk about how small marketing efforts can add up to major payoffs for your brand.
To see the rest of our Cultivate video coverage, visit www.gardencentermag.com/videos.
What’s trending on Instagram
IGC Show in Chicago is a reliable way to get face time with horticultural professionals, meet new suppliers and share knowledge and insights with fellow independent garden center retailers. It’s also a showplace for new products ranging from growing equipment and plant varieties to décor and giftware. While attending the 2016 IGC Show, we shared images of a few of the many interesting products and displays on the show floor with our Instagram followers, including an indoor LED growing system and an unusual container for succulents.
Industry talk from Twitter
Over-pruning the crown will severely inhibit a tree’s ability to photosynthesize #treechat
When was the last time you sat in the grass, in the dappled shade of a tree you planted and just listened to the breeze talk to the flowers?
Is it too late to plant in the fall? fb.me/1qbxYa7lU
5 stories in brief
Top industry news from our website
1. Closing the deal
Agreements are finalized in a $66 billion deal, in which Bayer is acquiring Monsanto for around $128 per share. bit.ly/2crbnOA
2. Copyright dispute
A U.S. district court finds that The Perennial Farm infringed on marketing materials copyrighted by Under A Foot Plant Co. bit.ly/2cUe75D
3. Vanishing careers
Business Insider predicts that available jobs in the greenhouse and nursery industry will decline between now and 2024. bit.ly/2cKRNQB
4. New talent
HIP Labels, LLC, hires horticulture expert Maria Zampini as brand program manager. bit.ly/2cqERtU
5. Event accolades
BabyCakes blackberry and Lavalamp Sublime hydrangea receive Best in Show and People’s Choice awards, respectively, at the 2016 Farwest Show. bit.ly/2dhXOCx