As their Box of Orchids program and community outreach initiatives rapidly expand, Carpinteria-based Westerlay Orchids responds by adding Grace Hanna, e-commerce specialist, to the team. During the COVID-19 lockdown, the company partnered with both local and national industry organizations to gift thousands of orchids to frontline workers statewide through their Box of Orchids program and the “100,000 Orchid Challenge.” Now, in order to keep up with rising demand, Hanna will serve as the brand’s program liaison, helping to coordinate efforts while serving a growing customer and partner base.
A graduate of Santa Barbara’s Westmont College, Hanna brings experience from her most recent role as marketing and product development specialist for Heirloom Roses. Among her achievements there, she successfully designed and implemented sustainable social media strategies, collaboratively developed email campaign content and sales copy, and grew the company’s Facebook following from 10k to 107k. Hanna’s experience also includes serving as marketing intern for Girls on the Run, where she helped to achieve targeted website optimization, ran the email marketing campaign design and assisted with marketing solutions using limited resources.
As e-commerce specialist for Westerlay Orchids, Hanna’s duties will include managing short- and long-term e-comm strategies to drive brand awareness, grow market share and deliver on sales goals. Joining efforts with the company to promote community-based initiatives, she will also serve an integral role in advancing programs like Box of Orchids.
Highlighted on news outlets such as KABC and KEYT, the program invites customers to send premium, wholesale-priced orchids or hand-selected garden boxes to recipients anywhere in California, Arizona, Nevada and Oregon, complete with free shipping. The initiative began as an effort by Westerlay Orchids to encourage and uplift those in quarantine isolation or on the front lines of the COVID-19 pandemic. Due to its overwhelming popularity, it has since expanded to include a wider range of plant options and shipping areas.
Visit the company’s website here to learn more about the third-generation, family-run company.