Willoway Nurseries joins forces with Bower & Branch

Willoway Nurseries joins forces with Bower & Branch

Willoway will immediately become a primary fulfillment grower for online orders.


Bower & Branch, the e-commerce brand consisting of a network of independent growers, service providers and garden retailers across the United States, continues to expand and is excited to announce the addition of Willoway Nurseries Inc. in Avon, Ohio, to the grower network. Willoway Nurseries is a progressive, forward-thinking company known for always being at the forefront of the horticulture industry with technology, marketing and growing techniques. Willoway will immediately become a primary fulfillment grower for online orders along with supporting our affiliate garden centers across large portions of the eastern United States.

Don Eaton, founder and CEO of EdenGrene, DBA Bower & Branch, strongly believes in this partnership "Tom Demaline, owner of Willoway, understands today's consumer needs and the needs of garden centers. As a result of this knowledge, Tom is leading Willoway in a progressive direction to meet the online needs of consumers and garden centers alike. We are excited to combine our missions and visions to grow for generations into the future."

"Willoway's decision to partner with Bower & Branch is aligned with our strategic direction to grow our online presence in addition to expanding our container tree offering. Their online presence, in conjunction with their IGC network, will allow us to take our container tree business to the next level," said Tom Demaline owner and operator of Willoway Nursery.

Bower & Branch has been a champion of change in the horticulture industry. This partnership will immediately increase product selection, providing the consumer with more accessibility to a wide range of selection and size not readily available in retail today. Willoway will be an integral part of engaging landscape professionals online as well. Through 2021 and 2022, Bower & Branch will make available the widest range of SKU's online to landscapers and consumers all over the country.

"Willoway has a team of well-respected growers who are enjoyable to work with and an exceptionally trustworthy leadership team. They have the size and capability to meet our goals and expectations; Bower & Branch is ecstatic to be an e-commerce channel for this dynamic company. We believe that both our member network and affiliate relationships will benefit greatly from this partnership," said Don Eaton.

"We see an incredible synergy working with the Bower & Branch brand and the opportunity to expand our online presence and support our customers' needs," said Demaline.