November 2017

2017 State of the Industry Report

• Cover story: 2017 State of the Industry Report: 2017 State of the Industry Report

• State of the Industry Report: Industry Leaders Q&A: State of the Industry 2017: Garden centers weigh in

• State of the Industry Report: Greenhouse Growers: State of the Greenhouse Industry: Restored confidence, annual color and more

• State of the Industry Report: Landscapers: State of the Landscape Industry

• State of the Industry Report: Marketing: Mature garden marketing for older Millennials

• State of the Industry Report: Straight talk | Honest insights from an IGC expert: Garden centers: Keep up with consumer interests

• State of the Industry Report: Digital Dirt | Modern marketing tailored to independent garden centers: A decade of change at garden centers

• State of the Industry Report: Trends: Garden Media Group’s 2018 Trends Report

Features

• Industry Events: A tour of Vermont’s independent garden centers

• Marketing: Fresh marketing ideas for holiday gifts at garden centers

• Green Goods: Selling succulents as holiday plants

• 2017 trial garden results

• Case Study: Water-wise mats case study

Departments

• Editor’s Note: ‘Discovery mode’

• Home Page | Engaging news and traffic from our digital realm: Garden Center web news and social media highlights from November 2017

• Digital Focus | Creative ideas for your online spaces: Helping flower shops blossom

• Plant Spotlight | Showcasing new varieties in the market: I’conia Brand (Begonia x hybrida)

• Your Turn | Responses and feedback from Garden Center readers: Falling into the autumn spirit

• Spotted! | Notable products and ideas from garden centers + more: Strong suits in Vermont

• Learn to Lead | Managing your business relationships: Examine your reputation

• Last Look | Bonus takeaways to keep you thinking: 2017 State of the Industry Extras