[WATCH] Beyond the holidays: Finding success with unique seasonal events

This Florida garden center's busiest days are in the fall, not spring. Find out how they do it.

Flamingo Road Nursery in South Florida creates a hugely popular fall experience each year, when temperatures are soaring in the 90s.

So popular, in fact, that its busiest days are in the fall, not spring.

In this replay of Garden Center magazine’s November 2025 Fertile Ground Live Event, find out how they do it.

In conversation with Garden Center magazine Editor Patrick Alan Coleman, Erik Dietl-Friedli, head buyer at Flamingo Road Nursery, shares how independent garden centers can plan successful events all year long, including what works and what doesn’t, and the three components each event needs to thrive.

Watch the video below for more on Flamingo Road Nursery's Fall Festival: